The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct by Cholle Francis
Author:Cholle, Francis [Cholle, Francis]
Language: eng
Format: mobi
Publisher: Jossey-Bass
Published: 2011-09-01T16:00:00+00:00
Both relaxing lights and food on your own time touch the passengers at an instinctual level. Many will say that they choose an airline based on cost or, for people who can afford it, comfort, and they'll most likely be sincere. What they don't realize, though, is that when they get on board, their reptilian brain is unavoidably evaluating whether they're safe or not. And when an airline caters to this basic need, passengers at some level eventually feel it and this positively influences their relationship to the airlines.5
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